Amazon Differentiates New Fresh Grocery Store With Cashierless And Voice Technologies

Amazon is launching the Amazon Fresh grocery store, a concept designed to incorporate Amazon features such as Alexa and Prime into the in-store shopping experience. The first shop, located in the Woodland Hills neighborhood of Los Angeles, will open to select customers on Aug. 27 before opening to the public in the coming weeks. The location will be 35,000 square feet in size, according to CNBC.

Technology will be a major differentiator at Amazon Fresh. For example shoppers using the Amazon Dash Cart can skip the checkout line. Customers can simply place their bags in their cart, sign in using their Fresh QR code in the Amazon app, shop, and exit through the Dash Cart lane to automatically complete their payment.

Additionally, Alexa integration will help customers manage their shopping lists and navigate the aisles, and Amazon Echo Show smart displays stationed throughout the store will help customers come up with dinner plans and find specific items.

The location also will offer same-day pickup and delivery options, with delivery free for Prime members. Customers making pickups will have their own dedicated parking spaces, and shoppers also can grab their other Amazon packages or return products free of charge.


Amazon Fresh will stock an assortment of national brands and produce, meat and seafood, as well as fresh prepared foods. Its private label brands will include 365 by Whole Foods Market organics and new brands like Fresh and Cursive.

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