Prada Group has hired Andrea Guerra as CEO, with the official appointment scheduled to be made during in January 2023. Miuccia Prada will remain in the roles of Creative Director of Miu Miu and Prada and as a member of the board. Prada will continue to share the lead creative role of her family’s namesake luxury brand with Raf Simons.
Guerra will step into the role Current CEO Patrizio Bertelli has been appointed Chairman of the Board of Directors of Prada S.p.A. That board’s Chairman Paolo Zannoni is slated to be named Executive Deputy Chairman of the Board of Directors of Prada S.p.A. and Chairman of Prada Holding S.p.A.
During his 33-year career, Guerra has worked extensively in the luxury and hospitality industries. He most recently worked with LVMH as CEO of Hotel and Hospitalities Activities. From 2004 to 2014, Guerra served as CEO of eyewear firm Luxottica Group.
The appointment of Guerra comes as the company prepares Prada and Bertelli’s son Lorenzo Bertelli — currently Prada Group’s Head of Corporate Social Responsibility — to one day take the helm at the luxury fashion house.
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“This is a fundamental step we have decided to undertake, while completely engaged in the company, to contribute more to the evolution of the Prada Group and to ease the succession of Lorenzo Bertelli, the future leader of the Group,” said Prada and Patrizio Bertelli in a joint statement. “We thank Andrea Guerra for being willing to take the job, with the aim of achieving a steady and sustainable growth. Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets.”
