Allbirds might be known for its efforts to reduce the apparel industry’s carbon footprint, but it recently added to its own retail footprint with the opening of its largest store in Boston— a 3,700-square-foot location at the Prudential Center.
In keeping with its commitment to sustainability, Allbirds used natural materials and local services to create the new space. The store’s service desk is a custom-made piece sourced from New England, an effort by Allbirds to promote nearshoring. Wood try-on chairs and displays also were custom built for the space.
The sustainable footwear brand also is using the space to expand its mission to promote apparel manufacturing transparency, with each product displayed showing information regarding its carbon footprint.
The store design also includes a few nods to the local ecosystem. Allbirds is selling special edition wooden pins inspired by the turtle population that inhabits The Fens, a popular local park and recreation space. Tote bags that pay homage to the local yellow-crowned heron population also are sold in the store.
Local artist Goody Great will be on hand to provide complimentary in-store product customization Dec. 2-4.
“Boston is really starting to feel like home for us at Allbirds, and we are so excited to be opening our fifth — and largest — store in the region,” said Tim Brown, Allbirds Co-founder and Co-CEO in a statement. “Boston is a city that has always been at the cutting edge of cultural innovation and we are delighted that locals have embraced our brand and mission.”
Allbirds, which operates 55 stores globally, also sells its goods through partnerships with REI, Nordstrom, Scheels and DICK’S Sporting Goods subsidiaries Public Lands and DICK’S House of Sport.