Forever 21 has developed a new mobile app and site, designed to drive consumers in-store. The application is updated daily with new styles and has the discount clothing line’s entire collection available via the app and mobile site. The application is available for free in the App Store. Shoppers will have access to information on all store locations, and will be able to check store hours, get directions and phone numbers for locations closest to them.
To improve shopping convenience, customers can search the store’s entire inventory via the app, including the store’s branches of brands like Love 21 Contemporary, 21 Men and HTG81 Kids, and access to the Daily 21 specials –21 items that are discounted daily. Although any internet-compatible phone can access the site, Lan Tran, online marketing manager at Forever 21, Los Angeles, told Mobile Commerce Daily that Forever 21 plans to expand to other platforms like Blackberry and Android in time for the holiday shopping season.