Ann Taylor and LOFT Launch Shared Loyalty Program

Ann Taylor Ascena Retail Group

Ann Taylor and LOFT have launched StyleRewards, a revamped multi-tender loyalty program that lets shoppers earn benefits across Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. The program has a tiered structure and was designed to emphasize a customer-first loyalty approach.

Members earn two points per dollar spent on qualifying purchases across all the brands, while credit card holders earn five points for every dollar spent. Every 1,000 points earns members a $10 reward that can be used at any of the banners in-store or online. Credit card holders also get free shipping on qualifying orders of $75 or more, an extra 15% off the first Tuesday of every month and a dedicated customer service phone line.

Additional exclusive StyleRewards benefits are available through offers such as:

  • Early access to special events and promotions;
  • A birthday gift that is enhanced for VIP status members; and
  • Choose-your-own Free Shipping days.

“With greater opportunities to earn points and more perks to enjoy, it’s our way of letting our customers know, ‘We hear you and we understand you’,” said Lucy Yi, SVP of Digital and Customer Marketing at Ann Taylor and LOFT in a statement. “From elevating the service experience to reinforcing the power of community, StyleRewards creates an emotional connection with our customers and deepens our relationship with them, while offering clients even more rewards for shopping the brands they love.”


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