Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection.
The exclusive collection features six re-editions of some of Vera Bradley’s most popular bag styles in three new patterns that bring a nostalgic touch to contemporary fashion. The collection ranges in price from $15 to $100 and is now available at select Urban Outfitters stores and online.
“Vera Bradley is such a uniquely multi-generational brand, and with Gen Z increasingly discovering our products, partnering with Urban Outfitters — a brand that this generation loves — was such a natural fit,” said Alison Hiatt, Chief Marketing Officer of Vera Bradley in a statement.
“At Urban Outfitters we are dedicated to delivering best-in-class, relevant and inspiring branded assortments that cater to our customers’ love for discovery and vintage,” said Shea Jensen, President of Urban Outfitters in a statement. “Our collaboration with Vera Bradley perfectly embodies this mission, blending functional, vintage-inspired designs with the signature style that resonates with Gen Z. This launch is just the start, and we’re excited about the future possibilities for both of our brands.”
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