Urban Outfitters is collaborating with Hanes on an exclusive 28-piece collection of innerwear and apparel for men and women, providing a fresh take on the “basics” Hanes is known for. Priced from $10 to $45, the Hanes Heritage x Urban Outfitters capsule collection will be available at more than 50 Urban Outfitters stores and online while supplies last.
Boxer briefs, ribbed tanks, crew socks and T-shirts have been given an on-trend redesign inspired by over a century of archival material from the 125-year-oldHanes brand. Oversized T-shirts, cropped sweatshirts and boxers feature a throwback Hanes logo waistband to symbolize vintage Americana. All the pieces feature soft, cozy cotton material and select styles offer tagless options.
“Few brands have the longevity and legacy that Hanes has, and we had a ton of fun diving into our history together with Urban Outfitters to design this collection,” said Jane Newman, Chief Design Officer at HanesBrands in a statement. “It offers a youthful, vintage twist on the Hanes staples that have made us the beloved brand we are today.”
“At UO, we are committed to offering our customers an assortment that both meets their needs but also creates a sense of discovery,” said Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters in a statement. “We think the Hanes Heritage x UO collection blends nostalgia with modern versatility, and we are excited for our customers to check it out.”
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