The Bay Continues ‘Digital-First Transformation’ with New Merchandising Solution

The Bay

The Bay, the ecommerce business of Canadian retailer Hudson’s Bay, has partnered with NuORDER by Lightspeed to optimize its in-house buying and merchandising processes.

In August 2021, HBC separated Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. Launching ahead of the pre-fall footwear market, the NuORDER by Lightspeed platform will directly connect The Bay’s buyers and suppliers in real time to help buyers make data-driven decisions, collaborate with vendors and expedite the go-to-market process.

“Delivering an assortment that reflects the brands, quality and lifestyle that our customers trust us to deliver is essential to The Bay experience,” said Laura Janney, Chief Merchant at The Bay in a statement. “We are driving a customer-centric approach across our business, and the NuORDER by Lightspeed platform now streamlines our internal process with significant speed and efficiency and allows us to elevate and cater to market preferences through curated on-trend assortments.” 

The Bay merchandisers will be able to visualize assortment across brands and categories by location, optimizing the site’s localization, as well as expedite delivery of online offers with the system’s automated Purchase Order/Item creation process.




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