Target will launch more than 2,000 items across multiple wellness categories, from functional beverages to beauty, nutrition and even men’s wellness. More than 600 items within this expanded assortment will be Target exclusives, and more than half of the new assortment will be priced under $10.
“We understand that wellness is deeply personal, and it spans many different aspects of people’s lives, so at Target our approach to wellness reaches into every category of our assortment,” said Rick Gomez, EVP and Chief Commercial Officer at Target in a statement. “Across beauty, personal care, tech, food, beverage, nutrition and more, we’re adding exciting new products to make it easier for people to find everything they need at prices that allow them to take care of themselves and their families without having to spend a lot of money.”
Expanded Assortment and Merchandising Drive Brand Discovery
The expanded health and wellness assortment will include a combination of private label, emerging brands, only-at-Target brands and exclusive partners. Products will be strategically placed throughout the store, with key wellness items merchandised together, and prominent displays will feature must-have items throughout the store. Online shoppers will receive personalized product recommendations based on their behaviors. Target is aiming to help drive product and category discovery, especially for emerging sectors, with this omnichannel approach.
Key product sectors for 2025 include:
- Functional and non-alcoholic beverages, which aim to provide health benefits beyond basic hydration. In addition to more well-known brands like Bloom and Poppi, Target has formed an exclusive partnership with actor Tom Holland to sell his non-alcoholic beer brand BERO.
- Beauty and health self-care, which include brands founded by well-known celebs like former Disney star Ashley Tisdale, Blake Lively and Kourtney Kardashian Barker.
- Men’s wellness will get growing representation online and in Target stores, with top brands like Dr. Squatch body care and new products from Dwayne “The Rock” Johnson’s Papatui men’s care line.
- Nutrition and gut health, which will include 250 new items from Target’s food and beverage brand Good & Gather.
- More than 150 new wellness tech items, including seven exclusive infrared products like SLF‘s red light therapy LED Face Mask and Therabody’s SmartGoggles sleep technology and Oura Ring.
- Activewear and loungewear, including an exclusive 80-piece apparel and accessories collection from Blogilates by Cassey Ho, all priced at $40 and under. Target’s All in Motion brand also will expand significantly in 2025, including new items for women, men and kids.
Advertisement
