Sportina Deploys Solutions To Improve Inventory Visibility, Increase Stock Rotation

Sportina, a Slovenia-based fashion retailer that operates more than 350 stores across 11 countries, has tapped solutions from Oracle Retail to modernize its operations, optimize inventory availability for customers and drive operational efficiency.

“With the modernization, we gained full stock availability throughout all channels,” said David Rezar, Head of Merchandise Planning at Sportina in a statement. “We have increased the stock rotation and decreased transfer costs by implementing an initial and replenishment order split.”

Sportina curates fashion collections for women, men, and children across 90 brands, including Hugo Boss, Burberry, Dsquared, Superdry, Tom Tailor, Jack&Jones and Marx. The retailer segments its portfolio brands into five segments, including luxury, premium, core, entry and casual.

The segmentation respects customers’ individual style, preference and uniqueness and is designed to evoke passion, creativity, and fun by delivering relevant offers that drive loyalty.


“Sportina Group supports a range of different business models, including our own brand, multi-brand, franchise and wholesale,” said Miha Rozman, Head of Controlling at Sportina in a statement. “In order to support this complexity, we recognized the need to centralize and consolidate our planning processes to deliver transparency. Most importantly, this modernization allowed us to design a new planning process that places the customer at the center of our operations, from the strategic vision through the planning to execution.”

Working with Oracle PartnerNetwork (OPN) member Pronos, Sportina implemented Oracle Retail Merchandise Financial Planning in 16 weeks. The fashion retailer then deployed an Oracle Retail Lifecycle Inventory Planning framework designed by Oracle Retail Consulting in under eight months. Pronos will continue to support Sportina in their digital transformation with the implementation of Oracle Retail Offer Optimization.

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