Mall operator Simon has launched a new search engine that will let shoppers research in-stock products at participating retailers in Simon properties.
Simon Search, as the platform is called, is currently being tested at 29 Simon retail centers across the U.S., with a broader rollout planned for later this year. The hope is that giving shoppers visibility into in-stock inventory will boost both store traffic and conversion rates. Shoppers can access Simon Search via the Simon app, individual retail center websites and on the interactive directories located at participating Simon properties. Retailers participating in the launch include Aéropostale, Anthropologie, Athleta, Banana Republic, Gap, J.Crew, JCPenney and Old Navy.
“Simon Search brings new search capabilities to our retail centers, offering shoppers multiple ways to search for specific in-store merchandise,” said Mikael Thygesen, Chief Marketing Officer at Simon in a statement. “Simon is committed to providing shoppers with the most enjoyable shopping experience possible. This game-changing search tool raises the bar, delivering enhanced inventory visibility to our shoppers.”