PICKUP Fusion Powers Bulky and High-Value Last Mile Deliveries

Last mile delivery solution provider PICKUP has launched PICKUP Fusion, an end-to-end omni-delivery solution designed to support PICKUP’s partners with the delivery of big, heavy and high-value items. PICKUP Fusion aims to help meet consumers’ ever-increasing expectations for fast and convenient delivery services with a deep concentration on creating seamless experiences.

The Fusion cloud-based platform is a cohesive architecture and technology stack, created to allow PICKUP to move quickly and without boundaries via the platform’s two solutions:

  • Fusion Theory: A portal delivery solution featuring a light, tech-integrated platform that serves a retailer’s customers via a co-branded scheduling portal. Theory helps retailers launch same-day and scheduled last mile delivery capabilities at a national level, capable of servicing customers from stores, warehouses and distribution centers.
  • Fusion Formula: A fully integrated API solution that empowers retailers to create branded and seamless buy anywhere, deliver anywhere (BADA) experiences nationwide, to deliver their full assortments of big and heavy goods across multiple channels. Fusion Formula offers real-time visibility and reporting of all deliveries.


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