Social Media Marketing

Exclusive Poshmark CMO Q&A: How Social Commerce Creates A Network Effect On A Personal Level

As retail and social media channels increasingly intertwine, the concept of “social commerce” is making its mark. One strong example is Poshmark,…

Saks Fifth Avenue Targets Facebook Shoppers With Holiday Gift Guide Chatbot

For the second year in a row, Saks Fifth Avenue launched a Holiday Gift Guide chatbot on Facebook Messenger. The Saks team…

The Eyes Have It: Visually Rich ‘Shoppable’ Instagram Content Tops Social Commerce Trends

Social media’s impact on retail has been well-documented: as many as 76% of consumers have purchased a product they saw in a brand’s social…

Social Commerce Best Practices: Optimize Mobile, Match Products To Platform Strengths

Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront, a frontier where the…

LIDS, Lowe’s And Sephora Find New Ways To Tackle Social Media

It’s clear by now that for retailers, leveraging social media is no longer a “nice to have,” it’s a “must-have.” As new…

Supermarkets Fail To Bridge Consumer-Social Media Gap

While 87% of supermarket shoppers report regularly following one or more social media platforms, just 25% indicate they are friends with or…

72% Of Businesses Say Buy Buttons Don’t Sell

Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason: 72% of businesses say…

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return…

72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season

The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of shoppers say they prefer…

86% Of Women More Likely To Make A First Purchase After Social Media Engagement

Although social media marketing has been a critical component of retail strategies in recent years, the impact on purchasing through the power…

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