Inmar Intelligence has introduced the Retail Cloud suite of media, incentives and commerce solutions, which can help retailers create a seamless omnichannel experience for shoppers. The suite is designed to fit how marketers actually plan and how shoppers shop.
The Retail Cloud brings together the key forms of retail-centric marketing, including digital coupons, loyalty programs, programmatic media, onsite media, influencer marketing, in-store media and e-Commerce, among other marketing solutions.
The ShopperSync data intelligence platform is at the heart of the Retail Cloud. Fed primarily by the loyalty and transactional activity of a retailer’s online and offline shopper data, ShopperSync augments these data sources with online and offline data, becoming smarter over time as additional activity generates more powerful insights.