Social Commerce

Eyezon Expands Live Shopping Services to South America

On-demand social shopping platform eyezon has expanded into Latin America. The solution provider connects shoppers with retail agents, friends and product and…

RICE 2022: 5 Things Everyone in Retail Should Know About the Metaverse

The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group, wants people to know about the metaverse is that you…

RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to…

Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers…

5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your…

Shoptalk 2022: Advanced Personalization Strategies and the Power of Community

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit…

How Brands Can Navigate the Social Platform Ecommerce Boom

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike….

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Just how much did the COVID-19 pandemic change people’s worldview? The short answer is a lot: 37% of consumers responding to the…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Many eyes have been turned lately toward “the metaverse.” But while the metaverse is certainly the topic du jour, it’s not necessarily…

Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it looks to “accelerate its…

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