Executives formerly from DTC powerhouses Gilt Groupe, Stitch Fix and Casper have teamed up to create a new feed-based, discovery-driven shopping app called Yaysay that is designed to elevate and gamify off-price shopping online.
The mobile app uses AI technology to deliver shoppers a personalized feed of off-price “fashion gems,” refreshed every day with brands such as ALC, Simkhai, Loeffler Randall, Chloe, Loewe, Isabel Marant, Acne, Vince, Ganni and hundreds more at up to 70% off.
“With less than 3% online penetration for the off-price space, Yaysay is filling an important void that consumers desperately need and want,” said Philip Krim, Co-founder and Chairman of Yaysay, who also co-founded and was former CEO of Casper, in a statement.
Everyday users of the Yaysay app will see a limited number of items curated for them by AI. But there’s no time to deliberate — shoppers who don’t snag products when they first see them will never find them again. The app draws its inspiration from the familiar interfaces of social, dating and gaming apps to fuse competition, luck and limited supplies, provoking what the founders hope will become a “quick daily habit.” Public activity feeds in the app also let users see what friends and influencers are buying in real time.
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“Yaysay is all about bringing back the excitement of discovering fashion that’s perfect for you, at prices that are too good to resist,” said Lindsay Ferstandig, CEO and Co-founder of Yaysay, who previously served as CMO of Athleta and VP of Shop at Stitch Fix, and in a statement. “We wanted to create a mobile shopping experience that’s fun and feels like a little bite-sized treat at the touch of your fingertips. We’ve utilized AI, combined with a novel shopping experience, to digitally recreate the unique off-price treasure hunt experience online for the first time.”
Bringing a little star power to the launch, reality TV star and businesswoman Bethenny Frankel will serve as an advisor, working with the Yaysay team on buying, merchandising and more.
“I love the thrill of the hunt, but most importantly, whether at $2 or $2,000, I require and demand value and usually purchase investment pieces,” said Frankel in a statement. “Yaysay offers fresh deals daily, which is a fun and exciting way to find the best deals on must-have items. And there is nothing more thrilling than finding an amazing steal and telling a friend. I don’t like, nor do I have time, for getting sucked down the rabbit hole, and this is efficient shopping.”
