casper

Smaller Spaces, Bigger Tech and Optimized CX

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital,…

Top 10 Trends Driving Retail Growth

There are a lot of people making a good living forecasting what’s going to happen in retail. Things like ecommerce will soon…

Casper Appoints New CEO in Leadup to Acquisition by Durational Capital Management

Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP, which will take the mattress retailer…

Casper Partners with Nordstrom as Part of Multichannel Strategy

Casper is partnering with Nordstrom to offer its mattresses and sleep accessories online at Nordstrom.com, and in-store at select Nordstrom retail locations. Casper will…

Blue Apron, Casper, Glossier, Wayfair: The Triumphs And Shortfalls Of Four Market Movers

If you take a look at retailers’ stock performance today, you’ll likely see a lot of red. Looming recession and political volatility…

Casper IPO Pricing Values Retailer At $476 Million, Well Below $1 Billion Private Valuation

Casper has priced its IPO at $12 per share, well below the initially planned $17 to $19 per share, according to CNBC….

Casper Leads Digital Brands In Store Traffic Share, But ‘Halo Effect’ Hasn’t Met Expectations

Retail’s “halo effect” — the idea that a purchase in one channel directly impacts purchases in another — has inspired many digital…

Casper Becomes Third Retailer In Two Weeks To Reach ‘Unicorn’ Status

Casper is joining Glossier and Rent the Runway as the latest digital native retailer to be valued at $1 billion, on the…

NRF Preview: Execs From Macy’s, Kroger, Lowe’s and Alibaba Headline Must-See Sessions

The wealth of sessions offered at the NRF Big Show, Jan. 13-15 at New York City’s Javits Center, can induce a case…

Exclusive CEO Q&A: How Nike Wins The Branding Game

Nike’s hiring of controversial quarterback-turned-activist Colin Kaepernick was a gamble, but it’s one that paid off handsomely. The company sold out 61%…

Casper Will Open 200 Stores Over The Next 3 Years

As Mattress Firm faces an uncertain future that may include bankruptcy and significant store closings, a fast-growing competitor is making its biggest…

Exclusive Q&A: Explosive Growth Of Direct Brands Reveals Seismic Retail Shift

Earlier this year, the Interactive Advertising Bureau (IAB) released a report titled: The Rise of the 21st Century Brand Economy, which examined…

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

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