Casper is partnering with Nordstrom to offer its mattresses and sleep accessories online at Nordstrom.com, and in-store at select Nordstrom retail locations.
Casper will initially be available at
31 of Nordstrom’s full-line stores across the country. The mattress brand now
has partnerships with 23 leading retailers, in addition to Casper’s 66
owned retail stores and ecommerce channel. Casper’s strategic expansion of its
retail partnerships has driven a nearly 90% increase in revenue from
this channel in the six months ended June 30, 2020 compared to the same period
in the prior year.
“Partnering with a premier retailer like Nordstrom is another step towards
advancing our multichannel distribution strategy to reach more customers,
wherever they prefer to shop,” said Emilie Arel, President and Chief Commercial
Officer at Casper in a statement. “As we are spending more time at home, people
are seeking out a better sleep experience more than ever.”
Nordstrom will offer a selection of Casper’s most popular sleep products for
the entire bedroom, including mattresses, pillows, sheets and weighted
blankets. All Casper products will be featured within the Nordstrom At Home
category.
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