The Kroger Co. is expanding the scope of its delivery offerings through a new partnership with DoorDash that makes floral and sushi items from Kroger banner stores across the country available for same-day delivery on the DoorDash marketplace.
The partners piloted the program in select geographies this fall and are now expanding to offer nationwide delivery from more than 900 of Kroger’s sushi locations and 1,600 floral locations in under one hour.
“By offering customer-favorite sushi options and premium floral bouquets through third-party marketplaces, we are continuing to evolve and meet customers where and how they are shopping,” said Stuart Aitken, SVP and Chief Merchant and Marketing Officer at Kroger Co. in a statement. “Providing fresh, affordable products to customers using familiar channels is another step in our commitment to provide anything, anytime, anywhere for every customer, every time.”
Customer orders placed on DoorDash will be prepared and packed by in-store sushi chefs and floral associates at Kroger’s family of stores, with delivery facilitated by DoorDash Dashers directly to the customer’s doorstep. Customers also will have the option to gift flowers or sushi for on-demand delivery using the DoorDash gifting feature.
“As we accelerate our mission to help consumers access all the best of their neighborhood with convenience and ease, we’re excited to collaborate with Kroger to offer a broad selection of their customer favorites on-demand,” said Shanna Prevé, VP of Strategic Partnerships and Business Development at DoorDash in a statement. “The trend toward convenience only goes in one direction as customers’ expectations rise, and we’re thrilled to continue to expand into the prepared foods and floral categories with Kroger.”
Kroger also has partnered with Instacart since 2017 to make a steadily expanding selection of grocery items, household essentials and alcohol available for delivery in as little as 30 minutes. Then, in 2018, the retailer launched its own internal delivery service featuring nearly 55,000 items. Kroger reached more than $10 billion in ecommerce sales in 2021, and the grocer aims to double both its digital sales and profitability rate by the end of 2023, according to CEO Rodney McMullen.