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The Container Store Adds Post-Purchase Customer Communications Functionalities

The Container Store Narvar

The Container Store will roll out post-purchase order tracking and notification solutions from Narvar beginning this summer. The retailer also plans to introduce a self-service online returns process later in 2021.

“Part of our mission is to help reduce stress in an increasingly chaotic world,” said Satish Malhotra, CEO of The Container Store in a statement. “By embracing Narvar’s technology and expertise as a partner, we can now streamline our digital experience while working to provide our customers with more personalized and customized interactions.”

The Narvar platform helps retailers simplify the post-purchase experience for consumers with branded order tracking, proactive updates and online returns management. By extending the brand experience through the critical period of anticipation — between when a consumer clicks the “buy” button and when they receive their package — retailers are able to build stronger customer relationships that drive trust, repeat visits and brand loyalty.

Consumers are increasingly demanding transparency and convenience in their shopping experience. Research from Narvar showed that 83% of those surveyed expect regular communications about their package status, and 76% of new customers said the returns experience is a critical factor in deciding whether they will shop with a retailer again.

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