Walmart Furthers Inclusivity by Letting Shoppers Choose Models that Match Their Body Type

Walmart is helping ecommerce shoppers get a better idea of how clothes will fit them with Choose My Model, a digital experience that lets shoppers select from 50 models between 5’2” to 6’0” in height and sizes XS to XXXL. This solution lets shoppers put someone who matches their height, body shape and skin tone into product previews.

The option is available on both the Walmart app and at and currently supports both private label and national brands, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, and Time and Tru. Walmart plans to continue expanding both its model selection, with 70 additional options launching in the coming weeks, and the number of supported brands, with Levi’s and Hanes joining in the near future.

The technology is powered by Zeekit, a virtual fitting platform Walmart acquired in May 2021. The acquisition was made with the Choose My Model experience in mind, and Walmart and Zeekit are planning to develop more options to help shoppers find the perfect fit online, including a virtual try-on experience for women’s apparel.

“One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you,” said Denise Incandela, EVP of Apparel and Private Brands at Walmart U.S. in a statement. “With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping.”


Virtual fitting programs have been growing in popularity as they demonstrate that they can deliver concrete results for retailers. Some recent examples include:

  • Dickies, which boosted its conversion rate by 94% after partnering with 3DLOOK to offer virtual try-ons through its Tmall store;
  • Levi Strauss & Co., which reduced returns by 47% during a pilot program in Turkey with MySizeID;
  • 1822 Denim, which experienced 200% sales growth during the year after it implemented 3DLOOK; and
  • Otero Menswear, which brought its return rates down to 3%, with half of those exchanges rather than true returns, after offering a virtual fitting room powered by Perfitly.

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