Is the top priority of customer engagement to retain, acquire or reactivate customers? How are best-in-class retailers measuring the ROI of their customer engagement initiatives?
These and other questions will be answered following a new survey being conducted by Retail TouchPoints. The Customer Engagement Survey also will tap retail executives to find out where customer engagement strategies rank in comparison to other priorities including creating efficiencies and supply chain optimization.
Acknowledging that the customer is king in this new “pull” retail environment, retail organizations must bring customer engagement to the forefront in order to achieve their overall business objectives.
The survey report also will dig deeper into customer engagement strategies, providing insights into the effective use of social media, localization technology, QR codes and mobile applications.
Retail executives can contribute to the overall findings by participating in the study. Participants will receive the full report.