Hungry for luxury Louis Vuitton fans? Head to 57th Street in New York to not only shop the brand’s fashionable creations but eat them too.
Louis Vuitton has opened a new five-floor flagship designed to combine luxury retail, culture and gastronomy, according to a company statement. The store is meant to be a temporary destination as the brand’s historic Fifth Avenue flagship undergoes a three-year renovation process.
The striking Art Deco building is complemented by an interior floor plan that embraces contrasts. A main component of the store is an installation of the brand’s renowned Courrier Lozine 90 trunks, which ascend floor to ceiling. There also is a vertical wall of Keepall and Speedy bags to illustrate how the brand has balanced heritage and modernity.
Each floor has a distinct focus: the first floor is dedicated to leather goods, while womenswear and menswear are on the second and third floors respectively. On the fourth floor, the luxury brand has unveiled a restaurant concept developed in partnership with restaurateur Stephen Starr and Starr Restaurants group.
The menu for Le Café Louis Vuitton is being brought to life by Executive Chef Christophe Bellanca, who has received a Michelin star for his restaurant Essential. Guests can munch on monogrammed and luxe takes on ravioli, a club sandwich, scallop souffle and more as they enjoy the lush space, designed to be a hybrid of a high-end cafe and library.
The fifth floor of the store is divided into several private lounges and selling space, which feature pieces from its Art de la Table and Objets Nomades collections.
Louis Vuitton is among many luxury brands and retailers aiming to create distinct spaces that combine culture, commerce and culinary experiences. For example, Saks Fifth Avenue is growing a club concept across various luxury resorts and hotels, while Ralph Lauren has used its Polo Restaurant and Ralph’s Coffee locations around Manhattan as pipelines to draw tourists and foodies into its retail spaces.
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