retailtainment

Luxury for Lunch: Louis Vuitton Unveils New Restaurant Concept in NYC Flagship

Hungry for luxury Louis Vuitton fans? Head to 57th Street in New York to not only shop the brand’s fashionable creations but…

Build-A-Bear Paints LA ‘Hello Kitty Pink’ with New Collaborative Workshop

Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing its collaboration with Sanrio…

For Kid-Friendly Stores, Safety and Engagement Go Hand-in-Hand

Gen Alpha is forecast to become the largest generation in history, reaching more than 2 billion worldwide by 2025, according to GWI…

Emojiplanet Entertainment Centers Planned Across the U.S., Canada and China

The Emoji Company GmbH is partnering with UNIS Technology Ltd. on a new emoji-branded entertainment concept that brings retail and entertainment together….

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution — one that has…

With its Newest Store, Washington Gets a Whiff of Olfactory NYC

Olfactory NYC has ventured inside the Beltway for its latest store, which will open in April. The brand, founded in 2017, has…

Dave & Buster’s Adds Cashierless ‘MicroMarket’ to Florida Restaurant

Dave & Buster’s has partnered with Coca-Cola to introduce Game & Go MicroMarket, a small market-style retail space featuring a frictionless checkout…

How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements….

Utilizing ‘Retailtainment’ As An Extension Of E-Commerce

We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have…

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