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Leanplum Raises $47 Million For Marketing Cloud

Leanplum, a mobile marketing platform provider, has closed a $47 million Series D round of financing led by Norwest Venture Partners with…

CRM Bot Automates Campaign Analysis Chores

A CRM optimization bot employing artificial intelligence (AI) and machine learning has been introduced by Optimove. The Optibot is designed to automatically…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to drive awareness for the…

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s growing and how best-in-class…

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