Leanplum, a mobile marketing platform provider, has closed a $47 million Series D round of financing led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Scott Beechuk, partner at Norwest and former SVP of product management at Salesforce Service Cloud, will be joining the Leanplum board of directors.
The company plans to use the funds to build a marketing cloud leveraging the power of mobile to help brands drive deeper, more meaningful customer relationships. Additionally, the financing will help fuel product innovation in areas such as machine learning, cross-channel automation, one-to-one personalization and fueling international expansion.
Leanplum is designed to provide real-time insights and capabilities to help marketers deliver in-the-moment engagement across each user’s journey. Clients include Tinder, Grab, Red Bull, Topshop and Zynga.