Mobile marketing platform provider Leanplum has closed a $29 million round of Series C funding. The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. Leanplum will use this funding to expand its international footprint and advance its platform capabilities, including support for added engagement channels such as email.
“The holy grail of marketing is understanding the needs of each customer in order to deliver unmatched value at the optimal moment,” said Momchil Kyurkchiev, Leanplum CEO and Co-Founder in a statement. “Mobile unlocks levels of behavioral intelligence and personalization we never thought possible in the web-only days. By 2020, we will see six billion smartphones, shifting the paradigm to mobile being the primary computer for people worldwide.”
Leanplum’s mobile marketing platform has attracted more than 100 brands including Lyft, Macy’s and Tinder. The platform tracks user actions on one billion devices and manages more than four billion mobile events per day.
Since its 2012 launch, the company has raised a total of $46.3 million. Leanplum will use the new funding to expand its sales, marketing and engineering teams and drive aggressive global expansion. Joydeep Bhattacharyya, formerly of Shasta Ventures, who recently joined Canaan Partners, will return to the Leanplum board of directors.