vuori

Vuori Accelerates International Expansion Plans

This article first appeared in our sister publication, Shop Eat Surf Outdoor (SESO) Vuori is accelerating its international expansion plans and opening…

Vuori Names New Global President

This article first appeared in our sister publication Shop Eat Surf Outdoor (SESO) Vuori has named Ashley Kechter as Global President with full brand and…

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness of a TV…

Lululemon Lawsuit Claims Costco Sells Low-Price Dupes that Infringe on its Patents

Lululemon has filed a lawsuit against Costco alleging that the warehouse retailer sells low-cost athleisure apparel knockoffs that unlawfully trade on Lululemon’s…

Athleisure Faceoff: How Lululemon, Vuori, Alo and Fabletics are Making Their Case to Consumers

For decades the world of sports apparel was dominated by a few big names — Nike, Adidas, Puma — with newer upstarts…

How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition

Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The activewear brand’s stock has…

After a $5.5B Valuation, Vuori Exec Reveals What’s Next in International Expansion

At a time when renowned athleisure brands like Lululemon are struggling, Vuori is continuing to ride a rocket ship to growth. Last…

Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People…

DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Vuori has received a $400 million investment from SoftBank Vision Fund 2 that values the activewear brand at $4 billion just six…

Vuori Secures $45 Million Investment To Fuel Further Growth

Activewear retailer Vuori has received a $45 million growth equity investment from Norwest Venture Partners. Norwest will acquire a minority stake in…

How Vuori Balances DTC, Wholesale And Brick-And-Mortar Amid Triple-Digit Growth

Retailers that find major mainstream success in their early years face a challenge: how do you harness growth that can reach the…

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