tom caporaso

Why an Active Brand Community is the Key to Customer Loyalty

Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers…

How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In…

These Consumer Trends Are Shining A Spotlight On Premium Loyalty

In this Age of the Customer, consumers seemingly have limitless options at their fingertips. Limitless options have created heightened expectations, which make it…

3 Keys To Optimizing Your Premium Loyalty Program

It’s tougher for retailers to earn customer loyalty than ever before. With virtually limitless choices right at their fingertips, customers aren’t afraid…

Retailers Increasingly Embrace Online Loyalty Programs — For Good Reasons

Amazon’s dominance in the online retail world has had serious consequences for traditional brick-and-mortar retailers. Due in part to the “Amazon Effect,”…