star rewards

Macy’s Returns to Profitability in Q4 Despite Same-Store Sales Dip; Digital Grows 21%

Macy’s Q4 and full-year 2020 results show signs of a turnaround for the department store, hard hit, like many of its counterparts,…

Macy’s Launches Points Sweepstakes, Adds Percent-Back Rewards To Loyalty Program

Macy’s has rolled out the newest phase of its Star Rewards program with two major announcements: the introduction of percent-back purchase rewards…

Macy’s Opens Up Star Rewards To All Shoppers

On May 8, Macy’s opened its Star Rewards loyalty program to all shoppers, regardless of how they pay for purchases. Non-credit card…

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