social media

Analytics Optimization: Spotlighting Trends And Success Stories

Following is Part 1 of the Retail TouchPoints Analytics Optimization feature. This article will highlight research regarding retailers’ overall ability to collect,…

Lost And Found: Why Journey Mapping Is Critical To Your Business

Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive and so well understood…

Social Annex Partners With MarketLive To Convert Social Leads To Sales

Social Annex, a social apps and social login provider, has formed a partnership with e-Commerce platform provider MarketLive to deliver a new…

Julep Taps Brand Fans To Accelerate Growth, Product Development

Social media enables brands and retailers to assess the sentiment of thousands — and at times millions — of consumers at a…

New Research Confirms Social Drives Sales

There is a longstanding debate in the retail space about the ability of social media to drive sales. Because many marketers still…

Mulberry Brings Aspirational Content To The Web

Mulberry, the British luxury brand, has been lauded for exceptional quality and craftsmanship since its inception in 1971. From leather handbags to…

Yelp Exec Shares Best Practices For Merchant Success

Since its inception in 2004, Yelp has become a go-to destination for consumers researching nearby restaurants and shops, as well as timely…

JackThreads Weaves Social Media Into Customer Service Strategy

Retailers typically use feedback from surveys and email questionnaires to gauge consumer sentiment. But as consumers continue to use Facebook and Twitter…

The New Generation Of Product Sampling

In the modern day, with the evolution of technology and growth of the digital spectrum, everything is accountable, transparent and reportable. The…

Target Brings Back $5 Million School Donation Program

Target has announced the return of its Give With Target program, in which the company will donate up to $5 million to…

Dunkin’ Donuts Celebrates “Appiversary” With Twitter Sweepstakes

Dunkin’ Donuts recently celebrated the one-year anniversary of its mobile application with the “DD Mobile Appiversary Twitter Sweepstakes,” giving fans the chance…

Health Products Retailer Invests In Omnichannel Customer Service

More than half (52%) of consumers engage with customer care representatives through three or four different communication channels, according to research from…

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