SMS messaging

Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer…

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have…

Walmart Rolls Out New Text-to-Shop Service

OMG! Walmart customers have a new way to shop — by text message. The retailer’s new Text to Shop capability launched Dec….

Study: 72% Of Shoppers Say Texting Improves Support Experience, But Retailers Fail To Promote It

While only 25% of shoppers use text/SMS messages to contact customer support and 29% use live chat, retailers may have a real…

Chatter Research Leverages AI-Powered SMS To Amplify Customer Feedback

Chatter Research is an AI-powered customer feedback solution, designed to help retailers enhance their shopper experiences by replacing traditional online surveys with…

Alexa Adds Voice-Activated SMS Texting

Users of Amazon’s Alexa can now send SMS texts as an alternative to voice messages, opening up new communication opportunities for retailers…

Analyzing The Digital Consumer For 2012 Mobile Success

As retailers finalize cross-channel marketing plans and investments for 2012, most have considered the benefits of mobile strategies, such as short message…

Shopping Cart Abandonment Strategies For The Holidays

Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This includedCyber Monday’s record breaking…

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