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Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic…

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%,…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign…

When Customers Aren’t Holiday Shopping, They’ll be Streaming

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales,…

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have…

Instacart, Klaviyo Move Closer to IPO Filings

Instacart has moved another step closer to an IPO, filing an S-1 form with the Securities and Exchange Commission (SEC) but not…

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far…

Roku Partnership Enables Purchases Directly from Shoppers’ TVs

Roku and Shopify have partnered to let viewers purchase products from Shopify merchants directly from their TV through Roku Action Ads. Shoppers…

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the year. We look forward…

Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are…

Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Roku

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

3 Things Connected TV Can Do that Linear Can’t

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

When Customers Aren’t Holiday Shopping, They’ll be Streaming

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Instacart, Klaviyo Move Closer to IPO Filings

Roku Partnership Enables Purchases Directly from Shoppers’ TVs

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend

AI at a Crossroads: Leadership, Ethics, and ROI

Return to Sender: How Organized Retail Crime Rings Exploit Returns, Claims, and Loopholes

Unlock the Secrets to a Profitable Holiday Season

From Data Center to Storefront: How AI + Edge Computing are Transforming Retail

2025 Telecom Retail Trends: AI, Tech, and What Your Peers are Planning Next

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