Pam Goodfellow

Competing Beyond Price To Maximize Customer Loyalty

Following is Part 3 of the Retail TouchPoints series focused on Pricing Challenges In An Omnichannel World. In this final installment,…

Mobile Showrooming Leads To Increased Price-Matching In 2013

Following is Part 1 of the Retail TouchPoints series focused on Pricing Challenges In An Omnichannel World. Part 2, which offers insights…

13 Retail Experts Share Predictions In 2013 RTP Outlook Guide

What are the greatest challenges facing retailers in 2013? How do you design a mobile site for the multitude of different phones…

Last-Minute Changes Could Impact 2012 Holiday Retail Success

While most retailers should have their holiday strategies in place and ready to kick off at a moment’s notice, there still may…

Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and predictions for the new…

BIGinsight Report Shows Nordstrom Shoppers Engaging Via Mobile

While retailers implement mobile into their customer engagement strategies, many consumers still are adjusting to their mobile devices as a shopping tool….