optimove

#RIC19 Showcases Innovative Technology Solutions

The 20 sponsors of the 2019 Retail Innovation Conference offer services and solutions designed to address retailers’ biggest current challenges, including: enhancing…

#RIC19: Income Shapes Millennials’ Behavior More Than Age

Kasey Lobaugh, Deloitte It’s a convenient form of demographic shorthand to lump together all Millennials as a single coherent customer segment, but…

Retail Remix Of ‘Love Will Keep Us Together’: Takeaways From Etail East

Retail today is all about getting the customer to fall in love with products and brands. In personal relationships and in retail,…

Relationship Marketing Hub Releases Mobile Messaging Features

Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added mobile messaging capabilities to…

Adore Me Boosts Active Customers 2.3X With Multi-Point Customer Segmentation

Like many new retailers, online lingerie seller Adore Me initially devoted a significant amount of resources to customer acquisition. The strategy worked: within…

How Automation Can Humanize E-Commerce

Your overarching goal as a retail marketer is simple: build high-value, long-lasting relationships with your customers. Getting there isn’t quite so simple;…

Optimove Unveils Optibot CRM Machine Learning Platform

Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of…

CRM Bot Automates Campaign Analysis Chores

A CRM optimization bot employing artificial intelligence (AI) and machine learning has been introduced by Optimove. The Optibot is designed to automatically…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

Optimove Raises $20 Million In Debut Funding Round

Led by Israel Growth Partners, customer retention platform provider Optimove has raised $20 million in its first funding round since its founding in…

Optimove Integrates With Google Ads To Boost Customer Retention

[Editor’s Note: This article has been edited since its original publication to reflect updated information.] Customer Marketing Cloud Optimove has announced an…

Optimove Launches Customer Journey Marketing Plan For Shopper-Centric Businesses

Optimove, a customer retention platform provider, has launched its Customer Journey Marketing Plan, a tool designed to help customer-centric businesses visualize, manage…