numerator

From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in…

AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Sales during Amazon’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year…

Kantar Extends Global Reach with Acquisition of U.S. Market Intelligence Firm Numerator

Data analytics and brand consulting group Kantar has reached an agreement to acquire the consumer and market intelligence company Numerator from Vista…

Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

For a long time, retail consumer data-gathering was a game rigged for big players. Not anymore. As a report from consulting firm…

Social Media And Mobile Are Key To Capturing Impulse Buys Online

E-Commerce hasn’t reduced the importance of impulse purchases. In fact, it’s opened new opportunities for retailers. The 17% of shoppers who identify…

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