Millennial

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy

Seeking to step up its appeal to younger shoppers, luxury Italian fashion house Salvatore Ferragamo has partnered with digital platform Farfetch. The…

Abercrombie & Fitch Debuts Getaway Design Concept in L.A. and Milan

Seeking the vibe of a hotel lobby in a chic, trendy locale, Abercrombie & Fitch has launched its “Getaway” design concept in…

Lowe’s Launches In-Person and Livestream DIY Education Resource

Leveraging high millennial homeownership rates and this group’s affinity for do-it-yourself projects, Lowe’s has introduced DIY-U by Lowe’s, a new home improvement…

Experiential Retail: The Act And Art Of Millennial Shopping

“To the best ladies’ night ever! Thanks MatchesFashion!” The six women raised their champagne flutes on the garden rooftop and took a…

Gift-Giving Not Exclusive To Holidays: 60% Of Millennials Buy ‘Just Because’

With the holiday season now in full swing, many consumers are preparing to purchase gifts for friends and family. However, the holiday…

Macy’s Opens Men’s Wearhouse Rental Shops In 300 Stores

Macy’s has signed an agreement with Men’s Wearhouse to open licensed tuxedo rental shops in 300 locations nationwide. Although Macy’s will continue…

Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in…

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Millennial

How the Y2K Revival is Expanding True Religion’s Shopper Community

Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy

Abercrombie & Fitch Debuts Getaway Design Concept in L.A. and Milan

Lowe’s Launches In-Person and Livestream DIY Education Resource

Experiential Retail: The Act And Art Of Millennial Shopping

Gift-Giving Not Exclusive To Holidays: 60% Of Millennials Buy ‘Just Because’

Macy’s Opens Men’s Wearhouse Rental Shops In 300 Stores

Millennials Embrace Mobile Motherhood

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