localization

Are You Making Mistakes When It Comes To Multicultural Marketing?

Have you ever visited a foreign country and made an accidental “faux pas” when misreading its language, cultural or societal cues? That’s…

Chemmart Pharmacy Triples Order Size With Oracle Commerce

After launching a new e-Commerce site built on Oracle Commerce, Chemmart Pharmacy has tripled average order size and reported an increase in higher-value…

Market Basket Renews Revionics Pricing Partnership

Market Basket, a privately-owned grocer, has renewed and expanded its agreement with end-to-end merchandise optimization solutions provider Revionics. Market Basket initially…

La Prairie Localizes International E-Commerce Experiences With Demandware

Quality products and a luxurious, memorable customer experience have been part of a winning formula for Swiss beauty brand la prairie. For…

Sport Chalet Hires Cappello Capital As Financial Advisor

Sport Chalet, a specialty sporting goods retailer, has selected investment banking firm Cappello Capital Corp. as its exclusive financial advisor. The retailer…

Calendars.com Delivers On The Personalization Promise

As competition in the e-Commerce space continues to heat up, online retailers are focused on implementing solutions and marketing strategies that grab…

American Eagle Outfitters Drives Long-Term Profits With Project LASER

Retailers across verticals are restructuring marketing, inventory and other key processes to help keep pace with consumers’ demanding, multichannel shopping behaviors. …

Home Depot And JCPenney Implement MomentFeed

An increasing number of merchants are adding new solutions designed to maximize the value of their social media marketing efforts. Recently, 7-Eleven,…

Texas Roadhouse Sees 71% Higher Engagement On Facebook Place Pages

Merchants are working towards building stronger relationships with customers by putting a more relevant and local spin on their cross-channel marketing strategies….

Retailer-Supplier Collaboration: New Rationale Justifies Investment

This is Part 1 of the Retail TouchPoints series, titled: Retailer-Supplier Collaboration: The New Operational Imperative. Based on conversations with retailers, analysts…

OfficeMax Establishes New Retailer Partner Program

Office supply vendor and retailer OfficeMax is dipping into the channel world through a new “store-within-a-store” concept in which the brand is establishing a…