Kobie Marketing

Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers

Retailers must make sure their loyalty programs stand out from the crowd: 75% of consumers actively earn and redeem rewards in just…

How To Reward Engagement: Practical Tactical Options

There’s a lot of buzz among loyalty marketers about recognizing the value of a customer’s engagement with the brand as well as…

Will Apple Pay Finally Make Mobile Payments A Reality For Retail?

Unless you’ve been living under a rock, you’ve probably heard about (and possibly used) Apple’s new mobile wallet, Apple Pay, which launched…

Big Data’s Role In The Loyalty Equation

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how…

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