influencers

How Livestream Shopping Channels the Power of Influencer Marketing

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed…

ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers…

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…

NFTS are Just One Way Meta Wants to Help Creators Make More Money

In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…

How Retail Workers Can Be Leveraged as Effective Brand Influencers

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach…

RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever

The past two years have been chaotic for the average person, which has impacted just what they’re looking for when they shop….

Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods…

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

Creating a Business Case for Better Planning

12 Ways Online Retailers Trick Consumers with Deceptive Design

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

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