influencers

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially…

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total value, according to Grand…

How to Create an Ambassador Program for Your DTC Brand

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program…

Influencer-Inspired Resale Site Detoure Opens First Store in LA

Detoure, a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’…

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

How Livestream Shopping Channels the Power of Influencer Marketing

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed…

ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers…

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…

NFTS are Just One Way Meta Wants to Help Creators Make More Money

In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…

How Retail Workers Can Be Leveraged as Effective Brand Influencers

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…

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influencers

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

How to Create an Ambassador Program for Your DTC Brand

Influencer-Inspired Resale Site Detoure Opens First Store in LA

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

How Livestream Shopping Channels the Power of Influencer Marketing

ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

NFTS are Just One Way Meta Wants to Help Creators Make More Money

TikTok Doubles Down on Community, Creators with New Platform Updates

How Retail Workers Can Be Leveraged as Effective Brand Influencers

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

Navigating Retail at 2025’s Halfway Point: What Omnichannel Retailers Need to Know

US Shopper Survey: What’s Killing Conversions for Enterprise Retailers

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

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