4 weeks ago How Livestream Shopping Channels the Power of Influencer Marketing Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed…
2 months ago ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers…
4 months ago With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…
4 months ago NFTS are Just One Way Meta Wants to Help Creators Make More Money In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…
5 months ago TikTok Doubles Down on Community, Creators with New Platform Updates As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…
9 months ago How Retail Workers Can Be Leveraged as Effective Brand Influencers After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…
9 months ago Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach…
10 months ago RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to…
1 year ago Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…
1 year ago The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters) The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…
1 year ago Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever The past two years have been chaotic for the average person, which has impacted just what they’re looking for when they shop….
1 year ago Luxury’s ‘Paradigm Shift’ to Online: COVID Necessity Becomes Growth Engine After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods…