influencers

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for…

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

How Andie Reaps Rewards by Investing Time in its Celebrity Partnerships

Celebrity partnerships can be a powerful tool for any retailer. The built-in audience and media-grabbing appeal of the world’s most famous people…

The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing,…

Walmart and So Yummy Cook Up New Shoppable Content Campaign

Walmart has teamed up with First Media’s food-focused brand So Yummy for an innovative new shoppable content campaign, centered on So Yummy’s…

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

What Marketers Need To Know About Brand Safety And Affiliate Marketing

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a…

Poshmark Study: 58% Of Shoppers Comfortable Purchasing Directly Through Social Media

The lines between retail and social media continue to blur: 58% of shoppers are comfortable purchasing items through a social media platform…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Optimizing Blog Content: From Easy Returns For Fashionistas To Impulse Buys For Parents

Blog readers are as varied as any cohort, but highly engaged readers of certain blog types tend to over-index in key areas….

H&M Boosts Micro-Influencer Marketing With Employee Ambassadors

H&M has launched an employee ambassador program, H&M Insiders, to build on its external influencer program. Each H&M Insider has their own…

Don’t Lose the Human Touch: 69% of Shoppers Prefer Speaking With Live Agents

The 2021 Holiday Ecommerce Guide: Key Actions to Boost Success This Peak Season

Boost Productivity by Managing and Mitigating the New Stresses on Store Associates

Digitization of Daily Life Continues in 2021

56% of Consumers Plan to Host (and Grocery Shop for) Holiday Celebrations

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