influencer marketing

3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide….

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight,…

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach…

Why NFTs Will Change Brand and Influencer Marketing Forever

In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even though it has not…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers

Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter Olympic Games, hosting livestreams,…

The Age of ‘Pixel x Frame’: Social Experiential Design

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the…

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical and socially conscious goods continues…

5 Tips for Maximizing Influencer Marketing’s Impact

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

#RetailReset Reveals 6 Realities Driving Post-Pandemic Commerce

Over the summer, Retail TouchPoints sought to provide some clarity despite the chaos surrounding the coronavirus pandemic. For the Retail Reset virtual…

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