Latest In: health

‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging

It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique…

Walmart Bolsters Healthcare Presence With UnitedHealth Group Partnership

Walmart is expanding its presence in the medtail space through a 10-year partnership with healthcare and insurance provider…

Exclusive Q&A: How NomNomNow Carved A New Niche With Healthy Pet Food

The pet food market is dominated by a few well-known brands manufactured by international conglomerates: Purina, Pedigree, Iams,…

Target Doubles Down On Wellness With ‘Connected Health’ Category

The Connected Health section will be featured within Target’s CVS-branded pharmacies, providing customers access to products designed to…

Has The Organic Food Market Outgrown Whole Foods?

By Debbie Hauss, Editor-In-Chief Admittedly, I am a Whole Foods shopper.  My relationship with Whole Foods dates back…

Pop-ups are a great way for brands to connect with shoppers in a more intimate way. Whether they’re…

New Research Confirms Social Drives Sales

There is a longstanding debate in the retail space about the ability of social media to drive sales.…

BodyMedia Sees 16% Conversion Rate With Social Referral Programs

Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise…

CVS/pharmacy Boosts Engagement With Interactive iPad App

Tablets are becoming the device of choice for today’s tech-savvy shoppers: According to recent research from Adobe, 8%…