harris interactive

Majority Of Consumers Will Shop In Stores During The Holiday Season

Over the past decade, retailers were concerned that the growth of e-Commerce would eventually render the in-store experience obsolete. However, year after…

Consumers Express Frustration Over Irrelevant Online Content

Consumers no longer have patience for batch-and-blast marketing campaigns and irrelevant online content, according to new research released by Harris Interactive and…

Personalization Best Practices For 2013 And Beyond

Following is Part 3 of the Retail TouchPoints series focused on Personalization Strategies That Work. In this final section, industry analysts and…

Study Highlights Americans’ Interest In E-Cards This Valentine’s Day

More than one in three Americans planned on sending an e-card for Valentine’s Day, with morning the most popular time to do…

90% Of Consumers Say Free Gift With Purchase Increases Brand Loyalty

“Free gift with purchase” promotions offer shoppers an extra incentive to buy, and can provide the retailer offering it with increased sales,…

96% Of Consumers Plan To ‘Showroom’ More Frequently

Smartphones are expected to be key shopping companions during this holiday season, with shoppers using their mobile devices to hunt for deals,…

Study Finds Retailers Responded To 68% Of Holiday Complaints Sent Via Social Media

By listening and proactively responding to complaints on the social web, retailers have an opportunity to turn disgruntled customers into brand advocates….