More than one in three Americans planned on sending an e-card for Valentine’s Day, with morning the most popular time to do so, according to a study commissioned by SOASTA, a provider of cloud-based testing services, and conducted online by Harris Interactive.
The e-cards study surveyed more than 2,000 American adults (ages 18+) on January 24-24, 2012, and found that “using e-cards for this year’s Valentine’s Day was most popular with men 35 to 44 (47%) followed by men 18 to 34 (41%) and women 18 to 34 (41%),” as noted in the study.
No cost (53%);
Convenience (43%);
Animation capabilities (35%); and
Environment friendliness (34%).
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Cheryl Davis, Digital Technical Operations Manager for Hallmark, noted that millions of Americans turned to Hallmark to express themselves on Valentine’s Day, and that Hallmark depended on SOASTA to make sure the web site was “ready to handle the heavy traffic so that everyone could be sure their loved ones knew they were thought of on this special day.”
