geo-targeting

Leveraging Rich Data From Mobile Interactions

With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are investing an exponential amount…

Home Depot And JCPenney Implement MomentFeed

An increasing number of merchants are adding new solutions designed to maximize the value of their social media marketing efforts. Recently, 7-Eleven,…

Dillard’s Implements Targeted Email Program To Improve Inbox Placement Rates

Given the increased emphasis on customer-centric marketing, retailers are fine-tuning their strategies to reflect shopper preferences and provide more relevant and timely…

Crate and Barrel Joins Geo-location Bandwagon With shopkick Partnership

Home furnishings provider Crate and Barrel yesterday announced a new partnership with location-based application provider shopkick. With the holiday shopping season in…