Forrester Consulting

How B2B Companies can Fix Their Broken Ecommerce Platforms in 2025

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures…

Online Communities Hold The Key To High Shopper Confidence

If a retailer hasn’t already caught wind of the online communities bandwagon, they better hop on soon. As many as 70% of…

65% Of Retailers Lack The Tools To Handle Fraud

Up to 65% of retailers say they lack adequate fraud management tools to support effective anti-fraud strategies, according to a report from…

Forrester Study: Retail Leads Shift To Modern Marketing

Marketers in a variety of industries could learn from retail, according to a recent study, titled: Why You Need To Be A Modern…

Cross-Channel Fulfillment Takes Priority Over Other Omnichannel Initiatives

Many retailers are establishing their plans for creating a seamless, omnichannel customer experience. New research from OrderDynamics and Forrester Consulting reveals that…

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