first-party data

How Conversational Commerce Will Fill the Cookie Void

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target…

With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers…

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024…

Why DTC Brands are Evolving from Disruptors into Omnichannel Players

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about…

How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups

There are a lot of ecommerce tech solutions out there today, but even among that ever-growing crowd Rokt stands out. The startup…

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior…

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. More and more retailers are jumping…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.