Facebook Shops

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram…

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands…

Facebook Shops And The Rise Of Social Commerce

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses stay afloat during the…

New Shops Feature Lets Retailers Create Single Online Store On Both Facebook And Instagram

The debut of Facebook Shops represents the platform’s latest effort to promote commerce on its Facebook and Instagram networks. Despite Facebook’s 3-billion-user…

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