DIY

Lowe’s Launches In-Person and Livestream DIY Education Resource

Leveraging high millennial homeownership rates and this group’s affinity for do-it-yourself projects, Lowe’s has introduced DIY-U by Lowe’s, a new home improvement…

Darby Smart Sparks DIY Revolution, Sees Significant Growth

Since its inception in 2010, Pinterest has acquired more than 70 million users who pin inspirational content and do-it-yourself (DIY) projects. The…

Woodie’s Embraces Social Media Monitoring To Build DIY Community

Retailers are building up their social media teams in order to establish thriving communities and long-lasting relationships with consumers. But some retailers…

New Research Confirms Social Drives Sales

There is a longstanding debate in the retail space about the ability of social media to drive sales. Because many marketers still…

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