digital channels

50% Of Brick-And-Mortar Sales Are Influenced By Digital Channels

Digital channels influenced up to 50% of all in-store retail sales in September 2014, up from 36% in September 2013. This coincides…

Digitally Savvy Consumers Convert 40% More

The advent of showrooming has caused retailers to be wary that digital channels — especially mobile technology — will cannibalize in-store sales….

Five Steps To Build A More Personal Path To Purchase

Consider the last time you bought something either online or at a store. Industry studies show that if you felt good about…

Honda Partners With Zmags To Create Interactive Online Experience

The Honda Motor Company has announced a partnership with Zmags, a provider of rich media mobile and social merchandising, to launch its…

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